As a business owner, I'm always looking out for cool advertising ideas to promote our business. Giving out some custom made promotional items is such a great way to do that, all you need is just to get creative. We have used a lot of advertising freebies for our small scale business and we don't have any regrets in investing in them. Over the time, I have found out that some promotional products bring better results than the others. A typical example are the well known custom lanyards. I call these products (custom lanyards) "go getters". It is amazing how good these items are. I found out that I was quick to notice anybody wearing this ( and they come in different nice and eye-catchy colours) and my brain automatically memorizes the company's name or any other information they have on it. After some time, I started thinking of customizing my own lanyards to get our brand name out there and we did.
Business owners are always looking for different ways to advertise their businesses or products and for the fact that there are thousands of promotional products out there in the market, you will agree with me that choosing what to use is not an easy task. When choosing promotional branding products, you need to put a lot of things into consideration. For our business, we considered using things that any body can use irrespective of their gender or age. We also considered what people would always want to use so that it can be seen by other people. We didn't want something that would just lay around somewhere and will not be noticed.
For our lanyard, we chose some nice bright colours and our business name and website was woven on them. Just after then, we attended a Trade-Fair and we decided to share/give out only our customized lanyards to people, customers/clients and they all liked them because they are just perfect for keeping track of keys name tags and I also gave out to our family and friends. I'm always wearing them around and even our kids are very proud to wear them to school and their friends think they are cool. When people walk up to me from time to time to chat and get more information about my business, I know that the lanyard hanging around my neck is doing a super job.